Retail industry is transforming at a fast pace. Several forces are at play - customer buying habits and expectations have adjusted to digital, creating new competitors and ecosystems for retailers, leading to disruption as well as new digital transformation opportunities. R4 cloud-first technology solutions and services enable the retail and wholesale distribution players capitalize on technology solutions that help them innovate, compete more aggressively, and overcome these challenges.
We help retailers deliver great buying experiences to digital-savvy customers. Customers are now demanding rich shopping experiences that are personalized, hyper-connected, and engaging. Additionally, several forces are revolutionizing the landscape: the explosion of data and connected devices, software defined infrastructure, cloud enabled as-a-service and experience, and outcome-driven digital platforms. This makes it imperative for retailers to showcase agility in tech adoption and business process optimization.
From understanding customers to providing a cohesive experience across channels, retail leaders choose us to help them work better and work differently. Whether it's meeting shopper expectations or rewiring the supply chain, we are redefining the way retail companies benefit from global services.
A digital/omnichannel strategy is a must for retailers. We create customer-focused transformation strategies that fit our clients’ organizations, with roadmaps that deliver benefits all along the way and allow ample opportunities to learn from customers.
To meet customer expectations for a seamless experience across every touch point, retailers are overhauling their supply chains, site and store operations, marketing, merchandising and more. Our extensive experience in cross-channel integration (e.g. Buy online pick-up in‑store) provides a holistic approach that enables your organization to serve customers better and avoid potential pitfalls.
Retailers increasingly rely on digital channels to hit growth targets, but outdated platforms no longer serve the diverse needs such as international, microsites, responsive web design and business user controls. We partner with retailers to evaluate their options and implement the right tools, business processes and organizational changes to enable their digital commerce vision.
To drive traffic and enhance customer engagement, retailers need to better understand their customers and ensure relevant messaging across all channels. Our expansive analytics and retail experience can help retailers optimize their digital marketing, loyalty and CRM investments to yield the best returns.
International e‑commerce enables retailers to drive incremental sales and test new markets with relatively little capital investment. Our team partners with retailers to build global commerce capabilities that are localized to the needs of the markets served.